Search Engine Optimization, or SEO, is a buzzword often used in the field of digital marketing. It is the art of using certain keywords to draw as much traffic as possible to your website. As a writer, you need to learn SEO to gain more readers in this digital era.
Don’t worry, using SEO does not mean sacrificing quality. In fact, if mastered, SEO can be an effective tool to gain popularity for your blog.
In this article, we give a few vital tips on how to ace the SEO tool and leverage its benefits.
It is imperative to understand the market and your offerings before forming any strategy. Before you launch an SEO strategy, identify the opportunities available, and what you can do to leverage these. The following parameters are vital to make the most out of your SEO strategy:
Keywords are phrases that a viewer types in the search engine when looking for products/services that you offer. Ensure that you strategically place those keywords in your blog, so that it has a natural flow and does not repeat illogically. Keywords can help to identify which topics to target in the future (what do people want). This way you can stay relevant and deliver content that is made for the readers. Use tools like SE Ranking Keyword Suggestion tool or AnswerThePublic to find the most optimum keywords.
Identify your Target Audience
No blog is universal in its reach and relevance. All of them cater to a specific audience. To maximize traffic, identify your target audience, and push your content towards them. Creating personalized content for them will increase your likeability and relevance.
Increase The Readability Of Your Blog
Please understand that the attention span of readers is not very high. It is a human tendency to skim through stuff that doesn’t intrigue them. As a writer, ensure that your readers engage with content on your blog. It helps the search engine to understand that you offer relevant content that people like seeing. It is measured by a factor called ‘dwell time’. In a nutshell, the greater the ‘dwell time’, the better it is for your SEO ranking. To achieve this, your blog should possess the following qualities:
- Simplicity: It should be easy to follow and comprehend. Avoid using complex sentences.
- Structure: Your blog should have a clear flow, like a story, as it helps engage the reader.
- Accuracy: Ensure that the data you present is validated, as it helps build credibility.
Make Use Of Backlinks
Backlinks are basically citations. It is a two-way street and should be utilized to the fullest. Ensure that you include backlinks in your workpieces. Another effective way is to get other pages to give you backlinks. Do guest blogging or try publishing your work on websites with established credibility and reputation. This will drive traffic to your blog by widening the reach of your content.
Backlinks help the users reach the answers that they are looking for and therefore including those builds trust and improves user’s experience on the website. If needed, add descriptive anchor text to those links to help people understand the content of the backlink better. Ensure that the links you use are relevant and useful for your readers.
Bonus Tip: Using infographics will give more backlinks and social share to your blog/website.
Improve Your META Tags
Include a catchy title for your blog posts, it has a huge impact on your SEO purposes. Descriptive and unique titles help users know what your blog post is about and therefore making it more clickable.
To optimize your titles for SEO, they should have the following characteristics:
- Include targeted keywords
- Make it brief and describe the content accurately
- Keep it short, preferably under 60 characters
- Use emotional modifiers to engage your audience
Use a headline analyzer tool like CoSchedule to drive traffic and increase your CTR.
Craft apt META descriptions, as they effectively present points from your content and help catch the attention of the users. The aim of these descriptions is to get the users to click on the post link, therefore make them interesting, appealing, and informative. It is a summary of what your article is about and ensure to include your keywords in it.
All these On-Page SEO techniques will help you to boost your SEO instantly.
Measure Your Performance
It is crucial to keep a regular track of various metrics (such as dwell time, backlinks, conversion rate, etc.) to ensure that your SEO plan is on the right track. Set up goals and objectives to benchmark your performance. This will help you to understand which tools are working well for you and which tools need to be altered for better results. Following are some of the tools that help you by providing reports of your SEO performance:
- Data Studio: Google’s Data Studio is a one-stop-shop for all your SEO data analysis needs. It aggregates data from various sources and gives you an overview of your SEO performance.
- Wayback Machine: Wayback is a database that has over 477 billion web pages saved over time. It is useful to understand how competitors have evolved over time. This way, you can be up-to-date with the happenings of the market and plan your SEO strategy accordingly.
Spend some time out and implement the above-mentioned strategies to create SEO friendly content for your blog. Following the practical tips mentioned in this article and by using various SEO tools you will surely get the desired results in the long-run.
Experiment and find the best strategies that work for your blog, in order to increase its online visibility, drive more traffic, and get quality leads.